We believe that our market differentiator will be our community - a living network of knowledge.
We want to discover and understand the needs and motivations of our potential community and to define the important topics that will drive conversations and add value for our members. We believe it absolutely matters where education is going as opposed to where it is today.
As a global community of learners, we aim to:
- Focus on the K-12 international schools' experience
- Discuss the biggest questions in education today on a particular topic
- Bring talented individuals together to advocate for their point of view and help to co-create the future
We recognise that businesses, including for-profit schools, have grown to understand that their online audiences can become a community to the benefit of customers, potential customers, and the business itself. Their discussions and content should inspire people to engage, and drive value-actions from the community.
Until now social listening been dominated by listening to the people who we already engage with. However we now see an increasing number of informed individuals and brands looking at a wider audience - one that could prove useful for examining today’s big questions and repurposing them as content.
Thought leaders are real people with real faces talking to real communities. At its core, thought leadership is where you tap into the talent, experience and passion inside your schools and businesses, or from your community, to answer the biggest questions on the minds of your target audience. The source is not as important as the content. Thought leadership doesn’t mean a big name from a big school, it means you provide the best and deepest answers to your customers’ authentic questions in the ways they like to consume them.