Kidsnschools is an online education startup launched in May 2017. Our mission is to be the first consumer engagement channel for K-12 international schools and parents everywhere.
Who we are
We are a founder and a small team in the process of discovering PMF - a viable business model with customer validation. To achieve this we are executing a pilot in Vietnam, a part of SE Asia that abounds with international schools and large learning communities.
What we do
We aim to solve an old problem of discovery by offering parents and educators new ways of communicating and more opportunities for engaging in positive dialogue around learning.
We offer a platform for showcasing international schools, their associated clubs and activities, and also education specialists operating nearby.
- Our platform profitably unites schools and parents in the same online space
- Our pages present the education landscape in cities worldwide
- Our showcases are for schools marketing, communications and reputation management
A showcase can help deliver important benefits:
- New customer acquisition
- Positioning - within a global community of learners
- In-house management of marketing tools available 24/7
- Control of message and community alerts
- Live feedback
Who we do it for
Living overseas might seem strange to some but for families everywhere it’s what they do - our demographic is the 5.03 million students in 9,200 international schools in 200+ countries worldwide.
INTERNATIONAL SCHOOLS - For schools, enrollment is seen as mission critical, since business planning depends on income derived from school fees. In today’s world it is a necessity for international schools to think far more strategically about their market position in order to win over parents who have concerns about future learning.
PARENTS - These same discerning parents have increasingly sophisticated expectations, and so any product or service designed to attract admissions will need to satisfy these expectations; including processes that inform and take place before, during and after uptake or involvement.
Read market research about K-12 International Schools.
Why we do it
We believe that Kidsnschools fills a white space in today's
market, and here’s why:
families have emerged as a single definable group - a flow of parents seeking
world class schools for their children.
also evident in today’s connected world that the balance of economic power has
shifted toward consumers, and despite providing schools with essential tuition
fee income, parents appear to be missing a collective voice.
Through the medium of Kidsnschools, parents can expect to not
only discover a collective voice, but also be influential in helping schools find ways to
prepare students for the real challenges that lie ahead of them.
How we are different
We believe that it absolutely matters where the future of education is headed, as opposed to where it is today.
AS A COMMUNITY - We are different because we believe that we can become a living network of knowledge - where consumer insights and experiences can re-enter the marketplace and connect to the central needs of the network as a whole.
Our aim is to discover and understand the needs and motivations of this potential force, and define the important topics that will drive conversations and add value for our members.
AS SCHOOLS - International schools too, have come to understand that their online audiences can become a community - a place for supporting their customers as well as their business goals.
By publishing content that will inspire engagement, we believe that schools can drive value-actions from the community and strive to answer the biggest questions on the minds of their target audience in the ways that they like to consume them.
Our compelling concept involves developing new ways of crowd-sourcing innovation and imagining learning for the future.
Our unique showcases are designed for schools to become consumer-centric using content to drive traffic to their websites.
The opportunity for Kidsnschools is simultaneously in the global international schools market and the hyper-localised addressable market found in cities worldwide.
We would like to network with like-minded people and thought leaders in this space. You can read our regular newsletter updates for more information about our journey.